An increase in smartphone ownership has shifted how consumers use the internet, according to a Zenith report.
Here's what you need to know:
1. Mobile devices accounted for only 40 percent of global internet use in 2012; this number is projected to reach 68 percent in 2016.
2. In the coming years, Zenith projects that mobile devices will account for 75 percent of global internet use in 2017 and 79 percent of global internet use in 2018.
3. This growth is driven by increased usage of smartphones. In 2012 only 23 percent of people in the 60 markets Zenith analyzed owned smartphones; this number reached 56 percent in 2016 and is projected to reach 63 percent in 2018.
4. At present, Spain leads the globe in mobile internet access, with mobile devices expected to account for 85 percent of the country's internet use in 2016. Hong Kong (79 percent), China (76 percent) and United States (74 percent) also heavily use mobile devices.
5. By 2018, Hong Kong (89 percent) is expected to have the highest mobile internet use, followed by China (87 percent), Spain (86 percent) and the United States and Italy (83 percent).