Millennials ages 18 to 34 are the generation most associated with price checking and comparison shopping online. In fact, 59 percent price checked electronics online, and 35 percent comparison shopped for cars online, according to a recent survey from FAIR Health, a nonprofit aiming to improve the transparency of healthcare costs and health insurance information.
However, the survey of 1,000 U.S. adults found millennials are less likely to price check and comparison shop online for medical and dental care: Just 19 percent of respondents ages 18 to 34 reported this behavior in the past year.
Despite the low numbers, they were still the most likely age group to price check and comparison shop online for medical and dental care, followed by 45 to 54 year olds (16 percent) and 55 to 64 year olds (14 percent).
"While it might seem odd that they are not using their technology skills to comparison shop online for healthcare, this will likely change as they age and need more complex care and healthcare costs become more transparent," Robin Gelburd, JD, president of FAIR Health, said in a statement. "It also may point to the need for more education about health insurance and reimbursement models for those new to the workforce and private insurance."
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