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Marketing healthcare to baby boomers? Do these 4 things
Baby boomers are an essential demographic healthcare marketers must know how to reach, but not all marketers have kept up with the changes to this generation's needs, preferences and consumer behavior that have transpired since the pandemic began. -
NYC Health + Hospitals names hospital after Ruth Bader Ginsburg
NYC Health + Hospitals is renaming its Brooklyn campus undergoing renovations after the Supreme Court Justice Ruth Bader Ginsburg. -
White House enlists army of TikTok stars to combat vaccine hesitancy
Young people have the lowest COVID-19 vaccination rates of any eligible age group in the U.S. The White House is tackling the issue by paying social media influencers, particularly those who post on TikTok, to encourage their audiences to get their shots, The New York Times reported Aug. 1. -
Physicians who post COVID-19 vaccine misinformation may lose license, medical panel says
The Federation of State Medical Boards warned July 29 that physicians and other healthcare professionals could be at risk of losing their medical licenses if they spread COVID-19 vaccine misinformation on social media, online and in the media. -
3 stages of pandemic emotions: Researchers comb through tweets to identify how attitudes spread online
Throughout the pandemic, Americans have cycled through three main emotions in response to COVID-19: refusal, anger and acceptance. -
Marketing budgets fall sharply in 2021: 5 takeaways
Marketing budgets decreased during the COVID-19 pandemic, but marketing executives are not seeing the recovery they expected, according to a July 14 report from Gartner. -
Unvaccinated doesn't mean anti-vaccine: 4 key misconceptions about the unvaccinated
While it is true that most of the country's current COVID-19 cases and hospitalizations are among unvaccinated people, it is becoming increasingly common for unvaccinated Americans to be demonized by some media outlets and public officials. -
AdventHealth signs deal with Florida schools exchanging ads for athletic trainers
Altamonte Springs, Fla.-based AdventHealth and Florida's Flagler County school district signed an exclusive agreement July 20 that gives the health system blanket access to marketing in the district's schools, according to a July 1 FlaglerLive report. -
How do hospitals communicate safety policies amid changing guidance? 7 execs weigh in
Now that the U.S. economy has largely "opened up" and Americans' day-to-day lives are getting closer to normal, it can be tricky for hospitals to communicate their masking policies and safety protocols to visitors. -
3 things healthcare marketers should do to reach older audiences
Healthcare marketers often must craft messages targeting older audiences, so it's important they avoid stereotyped depictions of older people as frail and incompetent, according to Harvard Business Review. -
5 recently launched healthcare marketing campaigns
Below are five marketing campaigns launched in the past 30 days to combat health misinformation, encourage proactive health screenings, facilitate organ donations and more. -
Marketing to Gen Z: How to avoid the 'cringe factor'
Described as comprising "digital natives," Generation Z — roughly defined as those born between the late 90s through early 2010s — is presenting a new challenge to marketers: avoiding "cringe" in ad campaigns, according to MIT Sloan Management Review. -
Olympian encourages women to get early screenings in Ascension's latest campaign
Seven-time Olympic medalist Shannon Miller shares her journey through cancer diagnosis, treatment and recovery in St. Louis-based Ascension's most recent marketing campaign. -
Biogen vs. Alzheimer’s Association: Inside Aduhelm's marketing battle
If a Google user searches "Aduhelm," the first two results they see are ads. One advertises Biogen's landing page for the much-debated Alzheimer's disease treatment, and the other is a call to lower the drug's price from the country's largest Alzheimer’s advocacy group, the Alzheimer’s Association. -
83% of patients trust their PCP for credible info — what about other healthcare institutions?
As healthcare marketers continue to disseminate credible information on the dangers of COVID-19 and why people should get vaccinated, it's important they know which healthcare providers and institutions Americans trust. -
Here's what marketers at 9 companies are getting paid
The average marketing salary in the United States is $73,000. Here's where top tech companies fall on that pay scale, according to a July 16 Insider report. -
WebMD buys video-based patient education platform for hospitals
WebMD acquired the Wellness Network, a digital platform that provides hospitals and health systems with video-based patient education resources, the company said July 20. -
Marketers leaning on freelancers, automation to alleviate staffing shortages
Marketers are using freelancers and automation to meet the needs of clients while lacking the staff to handle an influx of new business, according to a July 20 Insider report. -
'We want all hospitals to be our partners on this': YouTube's health chief on fight against misinformation
In his first advisory, U.S. Surgeon General Vivek Murthy, MD, urged technology and social media companies to "take more responsibility" to combat the proliferation of online health misinformation. YouTube has a plan to do just that, Garth Graham, MD, the director and global head of healthcare and public health partnerships at Google and YouTube, told Becker's. -
Surgeon general issues warning on health misinformation, plan to combat it
The urgent threat of health misinformation was the subject of the first advisory issued by U.S. Surgeon General Vivek Murthy, MD.
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