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MLB could get 1st stadium named for health system
Health system names have been showing up on MLB jerseys and NHL helmets, but never before has one adorned the name of a stadium in one of the Big Four sports leagues. That could soon change. -
CVS appoints CMO for Pharmacy and Consumer Wellness division
Erin Condon, interim Chief of Marketing of the Pharmacy and Consumer Wellness division at CVS, has accepted the position on a permanent basis. -
Illinois hospital rebrands, plans expansion
Hillsboro (Ill.) Area Hospital has rebranded itself as Hillsboro Health to support facility modernization and service expansion. -
Johns Hopkins All Children's 'Netflix' case: A timeline
The case of Maya Kowalski, whose family won a $261 million judgment against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital, has captivated healthcare industry observers and Netflix viewers alike. -
What health system marketing chiefs are saying about generative AI
Generative artificial intelligence remains top of mind for health system marketing chiefs heading into 2024. -
Wisconsin lawmakers look to rename VA medical center
Wisconsin congressional delegates are pushing a bill to rename the Department of Veterans Affairs Medical Center in Tomah, Wis., after Jason Simcakoski. -
NYC Health + Hospitals keeps pulse on city healthcare with new podcast
NYC Health + Hospitals, the city's safety net healthcare system, is launching a podcast to deepen connections and communication with patients, providers, experts and healthcare leaders, it announced Jan. 10. -
New York hospital groups spend $10M on ads pushing for higher Medicaid reimbursement
The Greater New York Hospital Association and 1199SEIU United Healthcare Workers East are spending millions of dollars on a campaign to advocate for higher Medicaid reimbursement rates, according to a report from the Times Union. -
South Dakota health systems pay $160K for governor ad feature
Three health systems in South Dakota contributed more than $160,000 to emphasize the state's shortage of nurses in the governor's nationwide workforce recruitment advertising campaign, thedakotascout.com reported Jan. 4. -
What 'won't be optional' for hospital marketers in 2024
Deploying artificial intelligence and boosting patient experience will be major focuses of health system marketing leaders in 2024. -
Sutter Health inks $13M sports team sponsorship deal
Sacramento, Calif.-based Sutter Health will sponsor a new professional soccer team in what will reportedly be the biggest such deal in the league's history. -
10 top-trending Google health searches of 2023
The world's most popular search engine can serve as a powerful reflection of our collective health concerns. -
New governance structure unveiled for OSF
The creation of a new governance framework for Peoria, Ill.-based OSF HealthCare will involve a collaborative effort between the Catholic Diocese of Peoria and the Sisters of the Third Order of Saint Francis. -
Mayo Clinic hits 1 million YouTube subscribers
Rochester, Minn.-based Mayo Clinic started a YouTube channel 17 years ago to deliver expert insights to patients grappling with questions about health conditions. Recently, the channel surpassed 1 million subscribers. -
Northwell launches new ad campaign
New Hyde Park, N.Y.-based Northwell Health is launching an ad campaign featuring Northwell patients who have lived 100 years or more. -
Donation renames Tampa General children's hospital
A donation will rename Tampa (Fla.) General's children's hospital to Muma Children's Hospital at TGH. -
Dartmouth Health makes $5M donation to homeowners fund
Lebanon, N.H.-based Dartmouth Health gave an additional $2 million to the Community Loan Fund, an organization that provides financing and education to help residents of manufactured-home communities run their parks. -
UI Health Care updates brand
Iowa City-based University of Iowa Health Care is rolling out a rebranding campaign that will give its facilities new names and a new logo. -
What 3 systems are paying for their marketing talent
Health systems in Colorado, New York and Washington are seeking to fill marketing-related roles. -
New York governor accuses health system of 'misinformation campaign'
Valhalla, N.Y.-based Westchester Medical Center Health Network and New York Gov. Kathy Hochul are going head to head about the utilization of taxpayer funds from the state to subsidize healthcare, lohud.com reported Dec. 13.
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