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NYU Langone sues Northwell over similarities in advertisements
NYU Langone Health is suing Northwell Health over the shade of purple it used in its advertising campaign, stating that the New Hyde Park, N.Y.-based health system copied its "distinctive advertising and marketing campaigns." -
Duke Health marketing chief hops over to Oregon State
Rob Odom, vice president and chief marketing and communications officer of Durham, N.C.-based Duke University Health System, has been named to a similar role at Corvallis-based Oregon State University. -
Maryland hospital rebrands to reflect Johns Hopkins affiliation
Columbia, Md.-based Howard County General Hospital is changing its name to Johns Hopkins Howard County Medical Center. -
Valley Health System: The power of culture in healthcare branding
Valley Health System may not be a nationwide household name, but it has earned the No. 1 ranking in the sixth volume of Monigle's Humanizing Brand Experience report. -
'Daniel Tiger,' TikTok: How 5 health systems captured digital marketing awards
Five health systems won gold at the 2023 Digital Health Awards in early June from the Health Information Resource Center. -
New York health system seeks marketing agency to help with rebrand
East Meadow, N.Y.-based Nassau Health Care Corp. is seeking a new marketing agency to help it rebrand. -
Johns Hopkins renames outpatient center after 1st Black chief resident
Baltimore-based Johns Hopkins Outpatient Center is being renamed to honor the health system's first Black chief resident in cardiac surgery, Levi Watkins, MD. -
7 hospitals seeking marketing talent
Several health systems and hospitals across the country are searching for marketing talent. -
Kaiser's new TV spot gets 31.3M impressions
Oakland, Calif.-based Kaiser Permanente unveiled a new TV ad June 6 that has already been seen more than 31 million times, Ad Age reported. -
Michigan hospitals launch ad campaign to address staffing shortages in the state
The Michigan Health and Hospital Association has launched a new campaign to create a pipeline of nurses and other healthcare workers with the aim of addressing the severe staffing shortages affecting Michigan hospitals and health systems. -
How Intermountain Health revived its online reputation in just 6 months
Salt Lake City-based Intermountain Health improved its online reviews by soliciting for more of them and investing more resources in managing replies, G2 reported. -
Ryan Seacrest opens 12th broadcast studio in a children's hospital
TV and radio host Ryan Seacrest has been opening broadcast studios in children's hospitals across the country to allow pediatric patients and their families to tell their stories and have fun during a challenging time. -
Which health systems are best at marketing? We asked ChatGPT
Numerous rankings and awards aim to quantify the top hospital and health system brands. But what does ChatGPT think? -
Michigan health system to change name
Sparrow Health System will change its name to the University of Michigan Health-Sparrow in 2024, WLNS reported June 5. -
2 health systems sponsor NBA finals competitors
The NBA finals between the Denver Nuggets and Miami Heat tip off June 1, and each team is sponsored by a local health system. -
A 'warm hug': Why Virtua Health favors 'caring' over 'combative' language in marketing
When Marlton, N.J.-based Virtua Health needs advice for a new marketing campaign, it asks its patients what they think. -
BJC HealthCare, St. Luke's to retain brand identities amid merger
St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke's Health System said they will keep their individual brands as they form an integrated academic health system. -
7 hospitals rebranding
Seven hospitals have announced name changes or other rebranding efforts since April 13: -
HCA, Atrium, Mass General + 10 other systems honored for healthcare marketing
Thirteen hospitals and health systems were among the 19 best-in-show winners at the 2023 Healthcare Advertising Awards. -
The 'potential is mind-blowing': How hospitals use ChatGPT for marketing
Health systems are using generative artificial intelligence such as ChatGPT to assist in creating marketing materials, though human staffers still review the writing for accuracy.
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