December 21, 2023

1. 60 hospital and health system chief marketing officers to know | 2023 Full story

2. Judge delays retrial decision in Johns Hopkins All Children's Hospital 'Netflix' case Full story

3. Marketing company operator pleads guilty in $127M fraud scheme Full story

4. 94% of potential patients use online reviews to evaluate providers. Hear how Roper St. Francis, Virtua + more are bolstering their online reputation here.

5. Donation renames Tampa General children's hospital Full story

 

6. Northwell launches new ad campaign Full story

7. GenAI meets the digital front door — Learn what this convergence means for providers and patients here.

8. Mayo Clinic hits 1 million YouTube subscribers Full story

9. Kaiser to lay off 79 administrative employees Full story

10. 3 Philadelphia hospitals reportedly up for grabs Full story

 

11. New HHS guidance has complicated the healthcare marketing landscape. Learn how to walk the HIPAA-compliance tightrope here.

12. New governance structure unveiled for OSF Full story

13. Verily's chief medical officer steps down Full story

14. RN median wage for all 50 states Full story

Becker's Learning Opportunity - Access In One Click

15. Learning Opportunity: GenAI can improve these 3 elements of healthcare right now. Learn what + how here.

16. Learning Opportunity: New HHS guidance has complicated the healthcare marketing landscape. Learn how to walk the HIPAA-compliance tightrope here.

17. Learning Opportunity: Run-of-the-mill staffing strategies aren't working. See the new tactics some hospitals are using to retain + build the talent pipeline here.

 

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