Several months after finalizing a merger to create Nuvance Health, the seven-hospital system has launched a new advertising campaign to bolster its branding efforts.
The campaign consists of a television commercial and multiple radio spots, as well as print ads and billboards that will be placed throughout the LaGrangeville, N.Y.- and Danbury, Conn.-based system's coverage area of western Connecticut and New York's Hudson Valley.
"The advertisements depict Nuvance Health's relentless drive to uncover new ways to help the community be healthy and stay healthy," Michael Samuelson, Nuvance's vice president of marketing and internal communications, said in a news release. "We're an organization comprised of imaginative people who never settle, attracting those who have the courage and agility to forge new and better paths together, the ingenuity to reinvent, the curiosity to ask questions and the empathy to truly listen to patients, families and community members."
Nuvance was formed April 1 from the merger of LaGrangeville, N.Y.-based Health Quest and Danbury-based Western Connecticut Health Network. In late August, the nonprofit system unveiled its new "brand identity," complete with a new website and social media pages.
View the campaign materials here.
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